Zambian Breweries produce 6,000 Covid-19 posters, set up billboard messaging

SUN BUSINESS writes ZAMBIA’S largest brewery firm has further cemented it’s commitment towards the Covid-19 fight by providing government with 6,000 posters meant to be distributed across the country in a scale-up of public information. According to a statement made available to The Sun, Zambian Breweries has donated the posters as part of the three-pillar strategy being used to contributing towards combating the respiratory disease in partnership with the Zambian government. The posters, which relay information on the symptoms and preventive measures of the respiratory disease, are aimed at enhancing risk and prevention communication. “Communication plays a pivotal role in the fight against this virus. Having the right information on COVID-19 is the first, and greatest, preventive measure against the disease,” observed Zambian Breweries Country Head of Marketing Sibajene Munkombwe. “We all need to know the enemy that we are fighting, and our posters provide quick insights into the global enemy – COVID-19,” he said. The country’s largest brewing company distributed 3,000 posters to retailers before the restrictions started, with a further 3,000 donated to the Ministry of Health. Lusaka has been the primary recipient of the poster owing to the fact that it is the country’s Covid-19 epicentre. The company has also donated 10 billboards with COVID-19 risk and prevention messaging as part of the three-pillar strategy. On April 28, Lusaka Mayor Miles Sampa officially launched the ZB initiative aimed at enhancing communication and awareness on preventive measures of COVID-19, which include three static and seven digital billboards that ZB donated to government Notable locations in Lusaka where the billboards have been installed include Kamwala Flyover Bridge, South End Roundabout and along Burma Road. The Sun