Dumela Creative Stock optimistic of African market

BUUMBA CHIMBULU writes THE African market is ripe and ready to engage in online transactions for local and relatable content, says Dumela Creative Stock, an online entrepreneur bank, Co-Founder, Primrose Mimi Modimakwane. Dumela Creative Stock is an image, video and audio bank that curates creative works from Africa’s photographers, videographers and sound engineers and markets and retails them to the world. Ms Modimakwane stressed that developing a culture of transacting online as well as cultivating a keen appetite for local content was cardinal especially that consumers spent most of their time online. This, she said, signified that the African market was ripe and ready to engage, not only in viewing and sharing, but also in online transactions of and for local and relatable content. Ms Modimakwane said there had never been a more opportune time to curate, market and sell Botswana and African content inter-continentally, in alignment with African free trade discussions, and position creativity globally. “Having been a head of client services for a top local ad agency, and then running my own communications agency, I was tired of being disappointed by designers having to use images I couldn’t relate to, to depict the look and feel my strategies would require,” she said. Another Bank’ Co-Founder,Itumeleng Garebatshabe, said it took the team almost three years to develop the online bank.He explained that the aim of the business was to make it seamless and easy for the innovators to create, engage and earn without taking time away from what they did best. “We wanted to construct a simple payment gateway that was instant, and able to show the seller when real money comes into their account after a sale” he said. “After testing out a few different models, we ended up selecting the one that works best and makes it easy for anyone to purchase, sell and also earn in an international currency from Dumela Creative Stock,” Mr Garebatshabe said. The Sun