ZDA rebrands

BUUMBA CHIMBULU writes THE Zambia Development Agency (ZDA) has embarked on the process of rebranding for better differentiation as a unique trademark which links private and public sectors. The rebranding of the Agency was necessitated by the need for repositioning in line with the Institutional strategic plan in the alignment with the 7th National Development Plan. This is according to ZDA, Acting Manager Communications and Public Relations, Kabwe Phiri. Ms Phiri explained in a statement that the rebranding was to ensure that ZDA repositioned its self as a more familiar and recognisable brand. The Agency’s new tagline “Potential Made Possible” acknowledges the massive potential that the country has in terms of Natural resources, Human resources, exports in the region and being a regional trade Hub and envisages that all these attributes are certainly catalysts for accelerated economic growth and development,” she said. Ms Phiri said with the new brand, ZDA was poised to be differentiated as a unique brand which linked private and public sectors.She emphasised that the aim was to actualise dreams, ideas and potential. Through the new tagline, Ms Phiri said, ZDA further encapsulated the aspirations of the Agency and helping the people the people of Zambia and the country as a whole to realise potential. She said it was expected that the tagline would appeal to a broader spectrum of its clients and could be relatable across all levels. “Therefore, the role of the Agency is to identify potential and help our stakeholders realise their dreams, and helping the country achieve unlimited milestones due to the comparative and competitive advantage it has. “Further, being an already established brand, the Agency is not completely mov- ing away from the existing brand but just enhancing the familiarity of the brand to the various stakeholders and clients,” Ms Phiri said. The Sun